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從全球物聯網趨勢看使用者應用生態圈 (2017-01-18 IEK產業情報網 )

Since the concept of Internet of Things (IoT) was first proposed by the International Telecommunication Union (ITU) in 2005, it has now entered the phase of development of application services for the exploration of business opportunities. According to the prediction of Gartner as a global research institute, by 2017 over 50% of IoT solutions would come from startups, with 80% of IoT business opportunities belonging to data analysis and application services. The primary value of IoT comes from the core of information economy which has pushed forward the industrial revolutions that make for a better quality life (B2C) as well as enhance production efficiency (B2B).
As observed in the 2015 Mobile World Congress (MWC), the ecosystem of IoT was presented to include priority items such as data safety, information management platform, and interoperability. Many industrial giants, including Cisco, Intel and Deutsche Telekom, began to launch cooperative programs to assist startup teams to develop, in order to integrate multiple and diverse markets of IoT. The US, for example, in 2008, listed IoT as “one of the key technologies that will impact the national competitiveness in the next decade.” In 2010, the US Reshoring Initiative was proposed to utilize IoT to infuse innovation vitality into the manufacturing industry. In 2014, the UK announced the investment in IoT technology R&D at the amount of 45 million British pounds while Germany’s “Industry 4.0 Plan” in 2014 used IoT technology to incorporate the Cyber-Physical System. The goal was to improve the production efficiency of the manufacturing industry by 30%. In 2014, South Korea constructed an overall open IoT ecosystem ranging from services, platform, internet, and end-terminal equipment, to information safety. With the integrated application from downstream to upstream, large, middle and small enterprises were able to cooperate and develop IoT products and services. In Japan, IoT technologies have been made possible through the planning and development of “U-Japan,” “I-Japan 2015” and “Active Japan ICT.”



Global Trend: Smart City Applications as the Pilot Testbed for Innovation Industries
Countries around the world have recently devoted their efforts to the development of smart city applications to build specific pilot testbed to link to international markets and build strategic partnerships for emerging industries. South Korea, for example, launched the Vitamin Project to research and develop innovative products and services, pushing for the creation of new types of industries and ecosystems via IoT. South Korea, via local connection, established 14 regulation-free zones. Through the promotion of the development of different emerging industries, the goal of balancing regional development and local economy development has been achieved. Strategic emerging industries were incubated locally to include the development of IoT, unmanned flying vehicles, and medical health. For linking to the world, Samsung of South Korea, set up its “Global Innovation Center (GIC)” in Silicon Valley of the US, to play the bridging role between its hardware company’s need for a large amount of capital and small but flexible software startups. GIC was also set up to provide a friendly environment for the innovative talent stemming from the startups. South Korea also promoted the “IoT Empirical Area Construction Program-Global Smart City” to build creative, continuous and connected smart cities with the well circular ecosystem to enhance competitiveness for sustainability, as well as to expand global markets. Citizens were invited to take part and receive services and company information. Together, the service models of energy conservation, transit, low-carbon, safety and recreation were provided to help build the environment for innovative services developed by SME. Additionally, Singapore introduced startup teams to build the smart city and IoT industries. By recruiting top engineers, designers, hackers and engineering-related talent into the quick training within six months, creativity was transformed into practical commercial behavior to develop the composite startup base, Bash. An angel venture investment network was developed to channel the investment into R&D. The SkillsFuture Program was initiated to organize startup courses for the building of an innovative startup ecosystem. With Smart Nation 2025, Singapore has developed seamlessly integrated IT, network, and big data to build itself into the world’s first smart nation. It enhances its Internet connectivity, and through sensors, big data is collected for analysis and applications. The heterogeneous network has also been constructed for data market and planning of the Jurong Lake Demonstration Area.
By launching i-Japan, Japan integrated the digital technology into the social economy to assist the public in improving their living quality, enhancing communication with others, putting creativity to work, and developing the e-government and electronic local autonomy for the promotion of medical care, health and education. Meanwhile, by utilizing digital technology and information, the industrial structure was improved and the structure of e-government was built along with the expansion of the national electronic mail box program, the development of telecare, and the encouragement of digital technology education. Furthermore, a digital talent pool, SME business platform and innovative startup market were developed. Existing rules and regulation, systems, and operating models were examined overall. In the US, the smart city development program was developed. With the support of central resources, cities worked hand in hand with each other to assist with the building of smart cities that provide satisfactory local services to service communities. New solutions for smart cities were sought for the building of infrastructure so as to develop citywide IoT. The Smart London Plan was initiated for digital innovation and building London into the world’s best city, in addition to the development of social groups of its digital network. A data storage bank in London was open to more governmental data and facilitates 3D visualization, the building of parliament of a digital London, and development of smart power grid.



Construct User-centric Applications Ecosystems to strengthen Taiwan’s software and hardware integration competitiveness
Demands need to be converted into value-added application services in order to develop the IoT industry. The focus shall also be on the creation of people-centric user value. Under a disruptive innovation model, a continuous innovative business management model shall be built to promote IoT and innovative startups. A comprehensive "User-centric Applications Ecosystem” shall be constructed with the sound industrial ecosystem utilizing digital technology (Diag. 1). Focusing on user behaviors and service contents, the “branding” and “innovative R&D” of the smiling curve shall be extended upwards to include user services and behavioral studies, big data analyses, application software, and system integration. The circular climax is the maximized creation of user value that dominates manufacturing, branding, R&D, the relationship of stakeholders, and profit distribution.

Taiwan promotes the building of an “Asian Silicon Valley” with the hardware strength of its manufacturing and IC industry. The hardware strength of the parts and components, physical objects and manufacturing incorporates the strength of system and application software to enhance competitiveness. There is also another interpretation of the integration of Taiwan’s industrial software and hardware described as “Software strength X hardware strength = Taiwan’s industrial integrated software and hardware model” for the building of innovative industry with existing industrial strength. It uses the multiplied effectiveness to maximize efficiency and innovative drive with the leverage of existing industrial strength to derive the "unfair advantages" of Taiwan’s industries.
GE from US has successfully integrated software and hardware competencies to control the high point of user-centric applications ecosystem, extending from branding and R&D activities. For example, GE’s Predix, a basic service platform of data analysis that became the industrial Android platform based on the goal of IoT promotion for industrial licensing. Softbank, on the other hand, utilizes the platform for its industrial development, and works with Cisco and Intel to develop Predix network equipment. Its business customers can now write apps according to their needs. Additionally, Predix is now open for developers to expand the application ecosystem and make use of public sourcing power. Competition is introduced to encourage more optimized algorithms proposed by experts in various fields. With existing core competitiveness, Softbank has a good command of its system and has built the ecosystem.



“Asian Silicon Valley”: Promote the Innovative Cross-disciplinary Platform of IoT
To promote the IoT industry in Taiwan, the construction of a cross-disciplinary innovative platform is essential. In order to transform IT into an IoT model based on innovation, the government’s “Asian Silicon Valley” program has set up its “IoT Innovation Center” in Taoyuan as the demonstration project and pilot testbed for the entire Taiwan. Capital, talent and creativity have been combined to create the multiplied effectiveness, as well as to build the R&D headquarters for Taiwan’s IoT industry. Moreover, via the integrated factory export model, we bring our experiences to countries in Southeast Asia and begin a new southbound policy. Then, Taiwan’s economy can really progress to innovation-driven stage. However, we also face challenges in attempting to construct the integrated interdisciplinary IoT platform. First, being “cross-industry” requires working with different industries and professionalism, as well as engaging in the horizontal alliances. But it requires distinct knowledge and expertise of different industries. Second, being “cross-region” means the development of IoT transcends boundaries, and various applications cross different geographical sites. E-commerce gets rid of the geographical limitations of traditional physical channels and results in tax issues of different countries when calculating import and export volumes independently. The last challenge is “cross-department” whereby the IoT industry being innovative cross-industrial and cross-regional often involves different governmental agencies in the implementation of different rules and regulations.
Taiwan shall grasp its competitive advantages and drive to create the advantageous and innovative platform for the IoT industry for entering global markets. ITRI, for example, has developed an all-in-one server, network, storage and management Cloud OS smart software and hardware integrated system to automatically deploy “Bare-Metal Provisioning from ITRI, BAMPI.” ITRI also has worked with Taiwan’s server makers to successfully enter the supply chain of cloud data center systems of leading Japanese telecommunication companies. In the future, Taiwan shall be more active in seizing new business opportunities of IoT applications. With new business opportunities based on software and hardware integration dominated by the data economy, Taiwan’s industries shall be upgraded and new values shall be created for the integration of software and hardware, as well as horizontal cooperation to further promote economic growth driven by innovative startups. Then we will be able to develop the next-generation innovative industries with industrial upgrade facilitated by the IoT industry.

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